Selling Vacant Homes

Five Reasons You Should Never Sell A Vacant Home

1. People Don't Buy Houses, They Buy Homes

   The number one reason a buyer purchases a home is because it "felt home." It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Sterile, cold and uninviting are the three most popular words to describe an empty room.

2. Without Furniture, There Is No Frame of Reference

   How big is the room? Without furniture it’s incredibly difficult to tell the scale and size of a room. When the buyer does not have answers to their questions…they walk away. They may ask themselves “What is this room for?” Many times a buyer can’t even tell if it’s the living room or dining room in an unfurnished home. Don’t keep them guessing, it only distracts them from considering the home as a purchase.

   

3. When A Room Is Kept Empty, the Buyers Can't Define the Space

   Home Staging capitalizes on the positive aspects of a home, to define the space to make an emotional connection with buyers.

4. Only 10% of Home Buyers Can Actually Visualize the Potential of a Home

   Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them. They just can’t picture it. Don’t let a simple thing like no furniture or limited furniture ruin your sale. Don’t take those odds; they will hurt you in the price significantly!

5. Paying For Two Mortgages Can Get Expensive!

   Let's look at the facts: a vacant home typically takes twice as long to sell, and the longer something "sits" on the market, the lower the sales price. Why risk paying two mortgages longer, only to have the sales price lower than it would have been if you had the home professionally staged!